WooTrack - POAS Plugin For WooCommerce Stores

WooCommerce plugin tracking real profit-on-ad-spend after fees & refunds.

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WooTrack is a WordPress plugin that calculates true profit-on-ad-spend for WooCommerce stores running Google Ads, automatically deducting COGS, shipping, payment fees, and refunds instead of relying on revenue-based ROAS. It handles Enhanced Conversions, GCLID deduplication, and Merchant Center feed sync, aimed at DTC brands, agencies, and dropshippers who need accurate per-campaign profit rather than vanity metrics.

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