Naked Wines

Supports Australia and NZ's best independent winemakers and lets you shop direct.

Mobile appfreemiumAustralia/NZ

A mobile app connecting Australia and New Zealand independent winemakers with wine drinkers, offering a freemium way to shop directly from producers. It addresses choice and pricing concerns by helping users discover new wines and buy straight from small producers. Intended for adult wine drinkers.

Website iOS

Full match profile

Behind the summary, Matchbox keeps a richer profile of Naked Wines - the signals our matcher actually reads to decide when to surface it. It stays private; claim the listing to see and control it.

Problem & pain-point mapping
Who we surface it to (audience fit)
What it's a strong alternative to
Trust & credibility signals

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