FullStory
Capture real user behavior to power AI and improve digital experiences.
FullStory provides an AI analytics platform focused on digital experience and human context. The site describes a FullStory Skills framework that enriches interactive elements with semantic attributes (e.g., data-fs-element mirrored into aria-label) so agents can navigate the accessibility tree directly. The product surface uses landmark roles, role attributes for interactive elements, data-position for list items, and data-* business properties (with a JSON schema) to expose structured data. The page positions FullStory as an AI analytics solution and includes guidance for finding and interacting with named elements and primary actions.
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