BirdDex: Identify & Collect

Photograph and identify birds on walks, collecting species like a wildlife dex.

Mobile appfreemium

A freemium mobile app that identifies birds from photos and keeps a personal species log. It helps people who see unidentified birds and want birdwatching to feel more rewarding by tracking and collecting the species they encounter; the app is well-reviewed on the App Store.

Website iOS

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Problem & pain-point mapping
Who we surface it to (audience fit)
What it's a strong alternative to
Trust & credibility signals

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