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Tools to search ad libraries

The problem, in plain words: “I need a way to search competitors' Google Ads by keyword so I can see the actual ad copy they're running.”

SpyFu fits best.

You want to search competitors’ Google Ads by keyword and inspect the ad copy they are actually running.

Updated September 2026.

What fits

SpyFu logo
SpyFustrong · 91

SpyFu directly combines competitor Google Ads keyword research with access to competitors’ ads and variations they have tested. It also includes historical ad timelines.

Best for: Finding competitors’ paid-search keywords and reviewing their ad copy and past variations.

Caveat: An account is required before you can use it.

Partly fits

Google Ads Scraperpartial · 58

It extracts creative information from Google’s Ads Transparency Center for competitor ad analysis.

Won’t cover: It describes extracting and filtering ad data, but does not state that you can search ads by keyword.

Competitor Ad Trackerpartial · 52

It reveals competitors’ active ads as you visit their websites, offering a way to inspect competitor advertising.

Won’t cover: It surfaces ads while you browse a competitor’s site rather than searching Google Ads by keyword.

Figopartial · 48

It tracks competitors’ Google Ads as part of broader automated competitor research.

Won’t cover: It describes recurring competitor monitoring, not keyword-based searching of ads and their copy.

Competitor Keyword Finderpartial · 44

It lets you look up a competitor’s Google keywords, which is adjacent to researching paid-search competitors.

Won’t cover: It reports keywords a competitor ranks for, rather than showing Google Ads or their copy.

Questions

What's the best tool to search ad libraries?

SpyFu is the strongest match — SpyFu directly combines competitor Google Ads keyword research with access to competitors’ ads and variations they have tested. It also includes historical ad timelines. One caveat: an account is required before you can use it.

Is there a tool that fully solves this?

1 product matches this closely.

What won't these tools cover?

It describes extracting and filtering ad data, but does not state that you can search ads by keyword. · It surfaces ads while you browse a competitor’s site rather than searching Google Ads by keyword. · It describes recurring competitor monitoring, not keyword-based searching of ads and their copy. · It reports keywords a competitor ranks for, rather than showing Google Ads or their copy.

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