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Tools to search ad libraries

The problem, in plain words: “I need a way to search competitors' Google Ads by keyword so I can see the actual ad copy they're running.”

SpyFu fits best.

You want to search for competitors’ active Google Ads by keyword and view the exact ad copy they’re currently running.

Updated September 2026.

What fits

SpyFu logo
SpyFustrong · 86

SpyFu is built for competitor keyword research in Google Ads/PPC, letting you view competitors’ ads and ad variations tied to keywords, with historical ad testing history. It’s the closest fit to your goal of finding competitor activity by keyword and seeing the actual ad copy/variations they ran.

Best for: Seeing competitor Google Ads by keyword and reviewing the ad variations they’ve run.

Partly fits

Google Ads Scraperpartial · 54

It supports competitive analysis of competitor Google Ads creative data using Google’s Ads Transparency Center, which can help extract ad-related information at scale—but it’s not positioned as a keyword-based competitor ad-copy search tool in the way you described.

Won’t cover: It focuses on extracting creative data from Google’s Transparency Center, rather than keyword-based searches that return competitor ad copy currently running.

Questions

What's the best tool to search ad libraries?

SpyFu is the strongest match — SpyFu is built for competitor keyword research in Google Ads/PPC, letting you view competitors’ ads and ad variations tied to keywords, with historical ad testing history. It’s the closest fit to your goal of finding competitor activity by keyword and seeing the actual ad copy/variations they ran.

Is there a tool that fully solves this?

1 product matches this closely.

What won't these tools cover?

It focuses on extracting creative data from Google’s Transparency Center, rather than keyword-based searches that return competitor ad copy currently running.

Not quite your version of it?

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